The Design Council started in 1944 as the Council of Industrial Design. It was founded by Hugh Dalton, President of the Board of Trade in the wartime Government, and its objective was 'to promote by all practicable means the improvement of design in the products of British industry'.
The Council of Industrial Design's first director, S C Leslie, played a leading role in the Britain Can Make It exhibition of 1946, but it was Sir Gordon Russell, Leslie's replacement in 1947, who would set the model for the organisation for the next 40 years. He once described the job as 'pushing a tank uphill'.
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